An Introduction To Headless eCommerce Frameworks

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Headless architectures are becoming more and more popular in the eCommerce space, and for those not experienced in them, they can pose some new and different challenges to traditional eCommerce platforms like Magento and Salesforce Commerce Cloud. This article is designed for marketers and SEO professionals looking to get a basic understanding of what headless …

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How TF*IDF & LSI Optimisation Can Lead To Correlative Results

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Caveat: Google does not use LSI (latent semantic indexing). If anything they use a form of PLSI (probabilistic LSI), but, it’s not something a tool can compute to the level they use it. Along with a large number of helpful and useful articles, there are also an equal number of poor articles and dated advice …

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Overview: The UK Cigar Consumer Market

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Whilst the UK Cigar segment is smaller than the US equivalent, it is still expected to yield an estimated $482.9m (£368.22m) worth of revenue in 2022. Whilst we’re making these comparisons to other markets, it’s worth noting that the German market is roughly twice the size of the UK, making it the second-largest market globally, …

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Keyword Research For Travel Companies

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Keyword research can be a confusing and time-consuming process and there is no perfect way to do it. It’s all about trying different things and testing. There is no black and white – it’s all shades of grey – but you need to analyze the results and make decisions based on what you see. Keywords …

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An Introduction To Client-Side (Re)Hydration

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In web development, hydration and rehydration are two terms that often get used interchangeably. Although there is a distinction between the two, it’s not always clear to beginners what the difference is. Rehydration is the process of taking an HTML document originally written in JSON or XML and converting it back into an XML-like tree …

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The Lighthouse Tool Speed Index Score

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The Speed Index metric is the most basic and fundamental measurement of the performance of a website’s user experience. Google introduced this metric to help site owners track their mobile pages by using a star rating system: 5 stars for “above average,” 4 for “good,” 3 for “OK,” 2 stars for “underperforming” and 1 star …

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