Evolving and changing the product offering to cater for different markets, changes in product perception, and even the commercial angle isn’t something to be afraid of. Taking risks is a lot easier when you’re smaller, but even when you have an audience, taking risks, making changes, and responding to market expectations and supposedly irrelevant factors …
Keyword research can be a confusing and time-consuming process and there is no perfect way to do it. It’s all about trying different things and testing. There is no black and white – it’s all shades of grey – but you need to analyze the results and make decisions based on what you see. Keywords …
In web development, hydration and rehydration are two terms that often get used interchangeably. Although there is a distinction between the two, it’s not always clear to beginners what the difference is. Rehydration is the process of taking an HTML document originally written in JSON or XML and converting it back into an XML-like tree …
The Speed Index metric is the most basic and fundamental measurement of the performance of a website’s user experience. Google introduced this metric to help site owners track their mobile pages by using a star rating system: 5 stars for “above average,” 4 for “good,” 3 for “OK,” 2 stars for “underperforming” and 1 star …
For any travel company to have a successful marketing campaign, you need a strategy that encompasses every aspect of the company. That means it should outline what marketing needs to be done on social media, in the blog content and offline promotions. There are several factors to consider when creating a marketing strategy. For example, …
When it comes to machine learning and SEO, there have been a number of advancements in the past decade with Google getting a lot of publicity and praise for projects such as RankBrain, BERT, and SMITH. That being said, they are not the only search engine in the world making great strides in advancing machine …