As Black Friday, Cyber Monday, and Travel Tuesday approach, travel companies are gearing up to take advantage of the year’s most significant e-commerce opportunities. These shopping holidays have evolved into crucial moments for consumers to book vacations, score deals on flights, and plan their dream getaways. Travel advertisers need to act now, leveraging insights from …
Millennials and Generation Z are changing the way people travel, focusing on sustainability and authentic experiences. These two generations make up over half of the world’s population and have a significant impact on the global travel industry. Millennials average 35 vacation days a year, while Gen Z averages 29 trips annually. However, their focus isn’t …
A bug in Google’s Search affects eCommerce sites by appending “?srsltid” parameters to URLs, creating reporting issues for site owners. Originally intended as a tool for merchants to track traffic from Google Shopping, this parameter is now being widely applied to organic search results, causing headaches for online stores. Since late July 2024, reports indicate …
This year’s holiday shopping season is set to be a challenging one for retailers. With fewer days between Thanksgiving and Christmas than in previous years, combined with consumers carrying more debt, competition will be fierce. Salesforce’s 2024 Holiday Forecast highlights key strategies that retailers must adopt to stay ahead during the November and December shopping …
In July 2024, Microsoft released a new AI-powered SERP feature on Bing, named the Generative Search Experience (GSE)… Not to confused with Google’s previous beta feature, the Search Generative Experience (SGE). Bing has been leveraging co-pilot within the core Search product for some time, but this represents a big shift in how Bing delivers search …
Whether it’s streaming services, subscription boxes, software applications, or digital media, companies are leveraging the subscription model to ensure a steady and predictable revenue stream. This model not only enhances customer retention and loyalty but also allows businesses to deliver continuous value and engage with their customers regularly. If your website is a SaaS website, …