Overview: The UK Cigar Consumer Market

Share
  • 0
  • 0

Whilst the UK Cigar segment is smaller than the US equivalent, it is still expected to yield an estimated $482.9m (£368.22m) worth of revenue in 2022. Whilst we’re making these comparisons to other markets, it’s worth noting that the German market is roughly twice the size of the UK, making it the second-largest market globally, …

Read more

Local SEO For Small Home Based Businesses

Share
  • 0
  • 0

Businesses in the service industry may think they are at a disadvantage because Google wants most of them to hide their address. For home-based businesses, the opposite is often true: many owners of these types of businesses want to keep their address private and not get confused customers who show up at their door expecting …

Read more

Marketing Examples: The Pokemon Value Proposition Pivot

Share
  • 0
  • 0

Evolving and changing the product offering to cater for different markets, changes in product perception, and even the commercial angle isn’t something to be afraid of. Taking risks is a lot easier when you’re smaller, but even when you have an audience, taking risks, making changes, and responding to market expectations and supposedly irrelevant factors …

Read more

Keyword Research For Travel Companies

Share
  • 0
  • 0

Keyword research can be a confusing and time-consuming process and there is no perfect way to do it. It’s all about trying different things and testing. There is no black and white – it’s all shades of grey – but you need to analyze the results and make decisions based on what you see. Keywords …

Read more

An Introduction To Client-Side (Re)Hydration

Share
  • 0
  • 0

In web development, hydration and rehydration are two terms that often get used interchangeably. Although there is a distinction between the two, it’s not always clear to beginners what the difference is. Rehydration is the process of taking an HTML document originally written in JSON or XML and converting it back into an XML-like tree …

Read more

The Lighthouse Tool Speed Index Score

Share
  • 0
  • 0

The Speed Index metric is the most basic and fundamental measurement of the performance of a website’s user experience. Google introduced this metric to help site owners track their mobile pages by using a star rating system: 5 stars for “above average,” 4 for “good,” 3 for “OK,” 2 stars for “underperforming” and 1 star …

Read more