Content production and content optimization has been a staple of SEO and website optimization strategies since the get go. Over the years, we’ve changed tactics and acknowledged changes in both user behaviour, user expectation, and accommodated the ever increasing artificial intelligence and expectancy from search engines that our content is good. We can take this …
The travel sector is one of the most competitive verticals when it comes to organic search, with relatively low barriers to entry for most business models and an ever growing and varying consumer base, it’s an appealing market to be a part of. Study Methodology We took 1000 of the most searched for travel queries …
Ever since Google publicly released their Search Quality Evaluator Guidelines, webmasters and SEOs have gained better insight into what makes content “great.” Prior to the guidelines being released, a lot of SEOs believed that simply putting 500 words on a page, sticking in a few keywords and pointing a few links was enough. In verticals with low …
Local SEO can be tricky, and there are a lot of blog posts and different articles out there with varying levels of expertise and experience behind some of the advice. There are also some great studies out there, based on data, such as the Moz local ranking factors studies (2018). In this article, I’ve asked …
TLDR Google has unveiled a fairly large update indicating that user experience metrics will become confirmed SEO ranking factors in 2021. Some of these metrics include: Mobile-friendliness Visual stability The interactivity of your page content Load time Safe-browsing Stability of content HTTPS Not using intrusive interstitials It’s also important to note that headless websites are …
In January this year I wrote a post all about riding the Google core algorithm update rollercoaster, and the patterns and trends I observed when this website was impacted both negatively and positively by two separate confirmed updates (September 2019 and January 2020). Without needing to go back through that article, this is what the …
In a short guide I published back in 2018, I looked at some of the Schema options available for hotels, and I’ve received a lot of emails since then asking for advice on other structured data mark-up options for travel websites. It is worth noting at this point that schema is not a ranking factor, …
Since the start of the year, and a turbulent Google algorithm, there has been increased fervor and need to reverse downward traffic trends brought on by the updates. Along with a large number of helpful and useful articles, there are also an equal number of poor articles and dated advice emerging in conversations across Twitter, …
On September 24th, 2019, Google released a broad core algorithm update (dubbed the September 2019 Core Update) – making it the third official algorithm update of 2019 and like all updates, brought forth a number of puzzles and challenges to solve. Whilst the greater core of the client sites I work on either saw the …
Link seller spam is nothing new, and will most likely exist and evolve for as long as the internet has a need for marketing. Unfortunately, it must work to a point – albeit to a low percentage, but I can imagine the volume and velocity that the emails are outreached in means that even at …