SEO

Deciphering Google’s Search Quality Evaluator Guidelines to Define ‘Highest Quality’

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Senior SEO Consultant

In November 2015 Google released their 160-page Search Quality Evaluator Guidelines, something that got the whole SEO community excited as we got a peek into an exclusive world. Google’s ranking engineers have spent years digesting and breaking up the web into index shards (collections of millions of pages) and then processing queries by first understanding them, then using a retrieval and scoring system before making post-retrieval adjustments …

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SEO

Travel SEO Study: Featured Snippet Frequency (98,863 Search Results)

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Senior SEO Consultant

The travel sector is one of the most competitive verticals when it comes to organic search, with relatively low barriers to entry for most business models and an ever growing and varying consumer base, it’s an appealing market to be a part of. Study Methodology We took 1000 of the most searched for travel queries …

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SEO

How To Generate The Signals Of A Quality Web Page

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Senior SEO Consultant

Ever since Google publicly released their Search Quality Evaluator Guidelines, webmasters and SEOs have gained better insight into what makes content “great.” Prior to the guidelines being released, a lot of SEOs believed that simply putting 500 words on a page, sticking in a few keywords and pointing a few links was enough. In verticals with low …

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SEO

Local SEO Tactics: What 147 SEO’s Think

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Senior SEO Consultant

Local SEO can be tricky, and there are a lot of blog posts and different articles out there with varying levels of expertise and experience behind some of the advice. There are also some great studies out there, based on data, such as the Moz local ranking factors studies (2018). In this article, I’ve asked …

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SEO

Google’s Page Experience Update

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Senior SEO Consultant

TLDR Google has unveiled a fairly large update indicating that user experience metrics will become confirmed SEO ranking factors in 2021. Some of these metrics include: Mobile-friendliness Visual stability The interactivity of your page content Load time Safe-browsing Stability of content HTTPS Not using intrusive interstitials It’s also important to note that headless websites are …

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SEO

Riding The Core Broad Algorithm Update Rollercoaster, Part 2

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Senior SEO Consultant

In January this year I wrote a post all about riding the Google core algorithm update rollercoaster, and the patterns and trends I observed when this website was impacted both negatively and positively by two separate confirmed updates (September 2019 and January 2020). Without needing to go back through that article, this is what the …

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Technical SEO

Schema Mark-Up For Travel Websites (Tours & Holidays)

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Senior SEO Consultant

In a short guide I published back in 2018, I looked at some of the Schema options available for hotels, and I’ve received a lot of emails since then asking for advice on other structured data mark-up options for travel websites. It is worth noting at this point that schema is not a ranking factor, …

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SEO Videos

Video: What is Edge SEO?

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Senior SEO Consultant

If you want to learn more about Edge SEO: How to use CDNs to improve SEO (on the edge) Why edge SEO should be your next step in technical Getting Things Done with Edge SEO Getting Started with Edge SEO: What You Need to Know What is Edge SEO?  

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Technical SEO

How TF*IDF & LSI Optimisation Can Lead To Correlative Results

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Senior SEO Consultant

Since the start of the year, and a turbulent Google algorithm, there has been increased fervor and need to reverse downward traffic trends brought on by the updates. Along with a large number of helpful and useful articles, there are also an equal number of poor articles and dated advice emerging in conversations across Twitter, …

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SEO

Riding The Core Algorithm Update Rollercoaster, Part 1

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Senior SEO Consultant

On September 24th, 2019, Google released a broad core algorithm update (dubbed the September 2019 Core Update) – making it the third official algorithm update of 2019 and like all updates, brought forth a number of puzzles and challenges to solve. Whilst the greater core of the client sites I work on either saw the …

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