Experienced international SEO consultancy.

I’ve worked with high street brands and major Silicon Valley tech firms in helping them grow their digital footprint and expand into new countries.

If your business operates internationally, having a website that speaks to your diverse audience is essential. This means optimizing and localizing your site for different languages, markets, and cultural expectations.

To ensure success, you need to make it easy for search engines like Google to deliver the right version of your website to the right audience—such as showing Spanish-speaking users the Spanish version of your site.

Achieving this requires a solid technical foundation, paving the way for your localized content to shine, engage, and convert effectively.

International SEO

International SEO goes far beyond translating content and nailing hreflang tags. It’s about truly understanding how people search in different countries and navigating the unique landscape of organic competition in each market.

Did you know Google doesn’t work the same everywhere? For example, Google.co.uk ranks websites differently than Google.fr or Google.de. While implementing hreflang tags correctly helps guide users to the right version of your site, that’s just the beginning.

To succeed, you need to conduct country-specific keyword research to uncover how your audience searches, what they expect from a webpage, and what defines a great online experience in their region for the answers they seek. Tailoring each version of your site to these insights ensures your optimization efforts resonate with the right audience, every time.

Understanding the international search ecosystem

While Google may rule the search landscape in most countries, it’s far from a universal ruler. In certain regions, local search engines take the lead, and understanding these unique ecosystems is essential for international SEO success.

Decoding the global search engine landscape is one of my core specialties. Since 2019, I’ve been running InternationalSearchNews.xyz — a comprehensive knowledge base dedicated to non-Google search engines and the latest market developments worldwide.

True international SEO goes beyond simple content translations and hreflang tags. It’s about diving deep into local search behaviors, mastering regional platforms, and crafting strategies that resonate with diverse audiences across the globe.

International brands I've worked with

China Southern AirlinesBikmoCloudflareIndie CampersGetmyboat
Natasha Che - President & Founder - SoundWise

Dan is fantastic to work with—knowledgeable, patient, and kind. He communicates openly, answers questions thoughtfully, and genuinely cares about delivering the best for his customers.

Natasha Che

President & Founder - SoundWise