Utilizing Torino Scales To Communicate SEO Risk

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Organizations like NASA use the Torino Scale to evaluate the potential threat posed by near-Earth objects (NEOs), such as asteroids and comets. At the April 2024 edition of BrightonSEO, I introduced the concept of using the Torino Scale as a framework for assessing and communicating the “potential impact hazard” of Google updates, emerging technologies, and …

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