I started working with a Forrester Wave recognized leader in providing CDN and DDoS mitigation services in 2016, and is one of a number of SaaS and tech companies that I’ve worked with over the years.
Being a global company entering a big period of expansion, generating demand in the native US market was just one challenge ahead.
The long-term strategy was to expand into multiple international markets, including China, South Korea, and Japan – meaning that all foundation work had to be done with future international SEO requirements.
Activities in driving success across the US, and international markets, included:
- SEO migration risk management from a previous platform to a new JS platform
- Comprehensive competitor and keyword research across product verticals
- Input and recommendations around page structure, content hub structures, and internal linking
- Ongoing vertical monitoring and opportunity analysis
- Keyword research into emerging products and technical terms (that hadn’t previously existed)
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318% Organic Traffic Increase Over 3 Years
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15,000+ Page One Keyword Rankings (US)
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Expansion Into 12+ Countries & 9+ Languages
The Results
From implementing the strategy with the internal marketing team, we achieved the below results over a period of three years:
- 318% organic traffic increase in the US
- 1,326% organic traffic increase in Germany
- 926% organic traffic increase in France
- 3,780% organic traffic increase in Brazil
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If you would like to contact me about your SEO plans, projects, or issues you’re trying to overcome, please contact me through one of the methods outlined on my contact page.
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