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SEO Insights
Learn more about Enterprise SEO, SaaS SEO, and Growth Marketing.
Baidu SEO Basics: Optimizing For China
Optimizing your brand’s online presence in China involves adapting to the unique SEO strategies suitable for the local market. This guide will explore effective methods to enhance your website’s visibility and ranking on Chinese search engines, taking into account the specific regulations and consumer preferences in Mainland China.
Keyword research for travel companies
Successful travel keyword research begins with understanding your target users and their search behaviors.
Time decay (content freshness) as a Google quality signal
It has been known for some time (since at least 2007) that “freshness” is an element Google uses in determining content quality, and is more important to some queries and SERPs than others.
SAO: Search Asset Optimization
SAO, or Search Asset Optimization, is the new frontier of digital marketing. Optimizing just your website won’t cut it anymore.
Is indexing the next big challenge in SEO?
Over the past year, more and more webmasters have been posting on Twitter and on Reddit that they’ve been having issues in having large portions of the websites they work on getting indexed. Anecdotally, since November 2021, I’ve also seen more and more indexing fluctuations across websites of all sizes – with the greater impacts being witnessed on websites 100k, and 100-million URL plus.