Indeed, the last two years have been pretty turbulent in the world of fast-moving eCommerce. Due to ever-changing consumer behavior and the growing competitive bar, over the last couple of years, most of the serious marketing faux pas were committed by every eCommerce firm, which had a potential to threaten the growth and customer loyalty. …
A bug in Google’s Search affects eCommerce sites by appending “?srsltid” parameters to URLs, creating reporting issues for site owners. Originally intended as a tool for merchants to track traffic from Google Shopping, this parameter is now being widely applied to organic search results, causing headaches for online stores. Since late July 2024, reports indicate …
This year’s holiday shopping season is set to be a challenging one for retailers. With fewer days between Thanksgiving and Christmas than in previous years, combined with consumers carrying more debt, competition will be fierce. Salesforce’s 2024 Holiday Forecast highlights key strategies that retailers must adopt to stay ahead during the November and December shopping …
An essential part of driving sales and online visibility starts with a strong focus on your SEO. Ideally, you want your ecommerce product pages to appear on the first page of a user’s search results. Being on the first page makes you more likely to bring in those organic searches. This all sounds great, and …