Expert Collaborations

Expert Collab: Developing Your SaaS TAM & Actionable Segments

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Senior SEO Consultant

To help you better understand the most effective frameworks and analysis methods for segmenting your TAM, we reached out to CEOs, founders, and other industry professionals for their insights.  From segmenting around pain points to employing the “Pizza Slice Model,” discover the top 10 go-to frameworks and analysis methods shared by these experts to optimize …

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Expert Collaborations

Expert Collab: Reporting Marketing Performance To C-Level

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Senior SEO Consultant

To help you streamline your marketing performance reporting, we asked 13 SaaS and tech marketing experts to share their top tactics for simplifying the process. From utilizing marketing analysis tools to applying the rule of 3, these CEOs, founders, and marketing professionals offer valuable insights on how to effectively communicate campaign results to stakeholders and …

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