How to Create a Local SEO Content Strategy

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If you run a business, you’ll want to work in ways that get your name out there to attract an audience. Aside from building an exciting and authoritative brand, it would help if you optimized your online persona. That’s where SEO comes in. As you might already know, SEO stands for search engine optimization, which …

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Why Write SEO-friendly blogs?

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Why write SEO-friendly blogs? Writing an SEO-friendly blog requires dedicated time, a touch of talent, and plenty of research. The words you put out there represent your business and should be curated with great care to better inform and impress your readers. The writer should create the content with a journalistic mindset, using authoritative resources, …

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A Beginner’s Guide to SEO Redirects

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Redirects are a huge part of SEO, but when implemented incorrectly, they negatively impact user and crawler experiences across a website. For example, if a user or crawler is greeted with a 404 Not Found message instead of a redirect, this results in an uncompleted journey. Too many uncompleted journeys, and you could harm the …

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