From duplicate content, to poor site architecture and panda penalties, I’ve seen and fixed it all.
Organic (as a channel) can provide a substantial and consistent stream of both traffic (and revenue) for your e-commerce website, and getting your e-commerce store into good traffic driving (and revenue driving) positions in Google, Bing, and Yandex is not as complicated as it may seem – as long as you’re doing the right things.
Not being complicated should not however be confused with being easy, as without the necessary marketing (as a collective mix), results will be harder to achieve.
When it comes to e-commerce SEO, you need to show Google that your website is not just pages of products – but adds value to the user, and is trustworthy (satisfying things like YMYL criteria and E-A-T).
Ecommerce Platform Specialisms
I’ve worked with a number of e-commerce platforms over the years, ranging from Shopify and WooCommerce, to SAP Hybris and SalesForce CC. Further information about some of the more platform bespoke services can be found below: