In the ever-evolving landscape of travel marketing, companies have faced unprecedented challenges over the past two years. As travelers adapt to a post-pandemic world, their preferences and priorities have shifted significantly, leading to a series of marketing missteps by many travel brands. This article highlights insights from twelve industry thought leaders who identify the most …
As Black Friday, Cyber Monday, and Travel Tuesday approach, travel companies are gearing up to take advantage of the year’s most significant e-commerce opportunities. These shopping holidays have evolved into crucial moments for consumers to book vacations, score deals on flights, and plan their dream getaways. Travel advertisers need to act now, leveraging insights from …
Millennials and Generation Z are changing the way people travel, focusing on sustainability and authentic experiences. These two generations make up over half of the world’s population and have a significant impact on the global travel industry. Millennials average 35 vacation days a year, while Gen Z averages 29 trips annually. However, their focus isn’t …