Improving Total Blocking Time

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TBT (total blocking time) is a metric found when optimising page load speeds. The TBT for a given page is calculated by adding up the time that is spent blocked (waiting for the network to catch up before proceeding) and the time that is spent loading. A TBT score of 0 means that there was …

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Travel Blog Ideas For Smaller Travel Companies

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A blog is a great way to show, not tell, what your company does. It can be a platform to share news and events, or simply to give travellers an insight into the world of travel. Whatever your goal, there are ways of writing compelling blog posts, ensuring that your blog is not just another …

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Dealing With Bot Spam In Google Analytics

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Anyone with a Google Analytics will likely be opening up to do their January reporting at the moment to find spikes in organic traffic, and in the keyword section some interesting bot related URLs. Examples being: trafficbot.live bot-traffic.icu bot-traffic.xyz trafficbot.life And if you go to these sites, you can get “free traffic”, and pay for …

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Ways Search Engines (May) Use Entities

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Entities are search engine-relevant data points about a subject. They can be individuals, places, events, or objects. Examples: [Beth] is an entity; [Samsung] is an entity; [Taiwan earthquake] is an entity; [From Russia with love] is an entity. Entities are important to SEO for a number of reasons, and search engines may use them in …

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What Is Baidu Zhidao?

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Baidu Zhidao is a Chinese question and answer platform that has been active for ten years. It is actually the first website in China to be subject to an independent censorship check. It has over four hundred million registered users and it averages twenty-four million daily visits. In order to create content for Baidu Zhidao, …

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Crawl Error January 2021 Speaker Schedule

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Crawl Error January 2021 is proud to unveil it’s speaker schedule, boasting a 69% female speaker cohort, with 71% of the speakers presenting at an event for the first time. We have speakers from companies including New York Times, Deep Crawl, and Meinestadt.de GmbH, as well as agencies Claneo, SEO Works, Digitaloft, Found, Glass Digital, …

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