Ranking

What Is Google’s Navboost Signal?

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Senior SEO Consultant

TLDR Google’s Navboost enhances search results for navigation queries using user click data, focusing on relevancy and user intent. Navboost tracks user clicks for up to 13 months to improve search accuracy, previously extending to 18 months before 2017. Websites with clear, well-structured navigation and user-friendly design benefit from Navboost, with Google emphasizing precise navigation …

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Technical SEO Ranking

Is CTR A Ranking Factor?

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Senior SEO Consultant

Updated: January 2nd 2024 CTR (click-through-rate) has received a lot of attention in recent months as more studies have shown both to support and disprove the hypothesis. On the public record, Google has stated they don’t use pogo-sticking as a ranking factor, which makes sense given how the modern user behaves on desktop and mobile. …

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