SaaS Marketing is different from every other type of marketing. Whenever I speak at a conference with SaaS marketers and product owners present, the Q&A session usually includes a variation on this question: “How do I do marketing for my SaaS product?” The answer usually consists of platitudes like “be direct and to the point,” …
Demand generation for SaaS products can be difficult. Marketplaces can oftentimes be crowded, with new product launches constantly adding to the mix and creating noise, a noise that can easily overwhelm potential users and drown out, or dilute your own messaging. Getting the balance right between sales messaging, to encourage the inquiry or demo request …
Structured data is becoming more important for SaaS companies (and all companies) in better educating Google’s AI in understanding products, services, and offerings. SaaS companies are no different but unlike a lot of transactional websites, the majority offer subscription based models and not single transactions. So how do you not structure this as Schema? Below …
I’ve been fortunate to work with a number of SaaS and tech companies over the years, ranging from UK based startups to billion-dollar tech unicorns in San Francisco. For the most part demand generation through SEO in the SaaS vertical isn’t all too dissimilar to general SEO best practices, but because of the varying audiences …