Why SaaS Marketing is Different

Share
  • 0
  • 0

SaaS Marketing is different from every other type of marketing. Whenever I speak at a conference with SaaS marketers and product owners present, the Q&A session usually includes a variation on this question: “How do I do marketing for my SaaS product?” The answer usually consists of platitudes like “be direct and to the point,” …

Read more

Schema for Monthly Subscription SaaS Products

Share
  • 0
  • 0

Structured data is becoming more important for SaaS companies (and all companies) in better educating Google’s AI in understanding products, services, and offerings. SaaS companies are no different but unlike a lot of transactional websites, the majority offer subscription based models and not single transactions. So how do you not structure this as Schema? Below …

Read more