SEO Horror Stories: 2019 YMYL SEO Edition

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This year’s YMYL SEO horror stories include classics such as “Removing written content from pages to improve load speed” and “only allowing one person to handle leads, and the agency then being blamed for lack of conversion”. I’d like to say thank you to everyone who took time out to contribute to this post, and for …

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SEO Horror Stories: 2019 Travel Industry Edition

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Travel is one of the most competitive verticals when it comes to digital marketing as a whole, so when we start to drill down into SEO and some of the horror stories that have unfolded over the years… It can be frightening. I’d like to thank everyone who has contributed to this Halloween horror story …

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SEO Horror Stories: 2019 eCommerce Edition

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This year’s eCommerce SEO horror stories include classics such as “They sold out of stock, so they turned off the website” and “they used to send bot traffic to their site to influence Google rank metrics”. I’d like to say thank you to everyone who took time out to contribute to this post, and for sharing …

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What Is QDF (Query Deserves Freshness)

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Query Deserves Freshness, or QDF, is not a new concept but is one that has been often misused or misinterpreted in planning SEO campaigns, especially when it comes down to content. The name itself is fairly self-explanatory and in a literal interpretation, fresher content will take priority over older content within search results. To game …

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What Google’s Review Changes Mean

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Google has recently announced a number of changes to their reviews guidelines, and whilst there was some initial confusion around exactly what is and isn’t best practice, a lot of it is now cleared up. We’ve known for a while that Google hasn’t been happy with how websites have “gamed” the review stars to influence …

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Understanding Salience For Better Keyword Classification

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Semantic search and entity optimisation are not new notions in SEO, however recent Google updates, patents and studies have brought them to the forefront of popular conversation. Throughout this post I’m going to explore how to research entities, what they mean and how they can be used to create better website structures. By website structures, …

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Can You Optimise For Google RankBrain?

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There’s a lot of articles out there talking about optimising your website for Google RankBrain, and some agencies have even dedicated money to “artificial intelligence optimisation” departments. Don’t get me wrong, understanding AI is one thing, optimising for it however is another (not a) thing altogether. Can you optimise for Google RankBrain, Machine Learning, and …

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The Ultimate SEO Travel Marketing Guide

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The travel industry is one of the most competitive verticals globally, with a very low barrier to entry for a number of services and consumers actively searching for and visiting multiple sites to research their ideal holiday. I’ve been fortunate to work with some of the biggest brands in the travel industry, ranging from airlines …

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Getting Drive-Thru Hours Visible On Google My Business Listings

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This article was originally published on November 9th, 2018 – however, in May 2020 Google has updated the process on how to get Drive-Thru hours on your GMB officially, so I’ve updated this article to avoid misinformation. Google My Business is a must-have tool in a local SEO’s arsenal. Actually, scratch that, in any SEO’s …

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What Is SEO?

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Having worked in SEO for a number of years, and having been able to work with some of the biggest brands from across the globe, I’ve experienced a few things. I’ve also read a lot of content, some good and some… Left me speechless. There is a lot of noise in the SEO community, and …

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