Understanding Salience For Better Keyword Classification

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Semantic search and entity optimisation are not new notions in SEO, however recent Google updates, patents and studies have brought them to the forefront of popular conversation. Throughout this post I’m going to explore how to research entities, what they mean and how they can be used to create better website structures. By website structures, …

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The Basics Of Using SEO For Demand Generation

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It goes without saying that SEO can be used for nearly every kind of website, from news publishers, all the way through to ecommerce sites. One area where a strong SEO campaign can flourish however, is in lead generation. But where do you start preparing your SEO strategy for a lead generation website? Let’s take …

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What is Machine Learning?

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It goes without saying that the term “machine learning” is something that is becoming increasingly common in the ever-evolving world of SEO. And that’s because machine learning is changing the way that SEO works, especially since the introduction of Rank Brain, Google’s machine learning algorithm that processes search results so that the search engine can …

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Can You Optimise For Google RankBrain?

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There’s a lot of articles out there talking about optimising your website for Google RankBrain, and some agencies have even dedicated money to “artificial intelligence optimisation” departments. Don’t get me wrong, understanding AI is one thing, optimising for it however is another (not a) thing altogether. Can you optimise for Google RankBrain, Machine Learning, and …

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The Ultimate Guide To Local SEO For Restaurants

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Admittedly, SEO isn’t likely to be the highest priority channel for a restaurant when it comes to acquiring new diners, but it does have a crucial role to play. This is because SEO is not just about ranking on page one, it’s about having the right content ranking on page one, to satisfy a user …

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7 Key Takeaways From Google’s Search Quality Guidelines

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Google’s Search Quality guidelines are the closest we get to look into Google’s ranking algorithm. While the guidelines don’t reveal how the ranking algorithm formula works, and they don’t give the secret to ranking on page one they do offer invaluable insight into what Google defines as quality and the type of site they want …

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