What Google’s Review Changes Mean

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Google has recently announced a number of changes to their reviews guidelines, and whilst there was some initial confusion around exactly what is and isn’t best practice, a lot of it is now cleared up. We’ve known for a while that Google hasn’t been happy with how websites have “gamed” the review stars to influence …

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Understanding Salience For Better Keyword Classification

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Semantic search and entity optimisation are not new notions in SEO, however recent Google updates, patents and studies have brought them to the forefront of popular conversation. Throughout this post I’m going to explore how to research entities, what they mean and how they can be used to create better website structures. By website structures, …

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Can You Optimise For Google RankBrain?

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There’s a lot of articles out there talking about optimising your website for Google RankBrain, and some agencies have even dedicated money to “artificial intelligence optimisation” departments. Don’t get me wrong, understanding AI is one thing, optimising for it however is another (not a) thing altogether. Can you optimise for Google RankBrain, Machine Learning, and …

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The Ultimate SEO Travel Marketing Guide

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The travel industry is one of the most competitive verticals globally, with a very low barrier to entry for a number of services and consumers actively searching for and visiting multiple sites to research their ideal holiday. I’ve been fortunate to work with some of the biggest brands in the travel industry, ranging from airlines …

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Getting Drive-Thru Hours Visible On Google My Business Listings

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This article was originally published on November 9th, 2018 – however, in May 2020 Google has updated the process on how to get Drive-Thru hours on your GMB officially, so I’ve updated this article to avoid misinformation. Google My Business is a must-have tool in a local SEO’s arsenal. Actually, scratch that, in any SEO’s …

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What Is SEO?

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Having worked in SEO for a number of years, and having been able to work with some of the biggest brands from across the globe, I’ve experienced a few things. I’ve also read a lot of content, some good and some… Left me speechless. There is a lot of noise in the SEO community, and …

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A Hotel’s Guide To Using Structured Data

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Structured data, also known commonly as schema mark-up, is a non-user facing code element that helps search engines better understand and interpret elements on your webpages, and how they satisfy user and query intents. The purpose of this article is to explore the best-structured data implementations for hotel websites. Structured data, of course, is just …

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Digital And Traditional Marketing Strategies To Make Your Restaurant Thrive Over Christmas

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One would think that restaurateurs around the world are rubbing their hands together at the prospect of the inevitable Christmas rush. After all, Christmas is a proven time of robust economic activity where people are giddy with the gleeful anticipation of a little time away from work to over indulge with their friends, family and loved ones. …

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The Ultimate Guide To Local SEO For Restaurants

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Admittedly, SEO isn’t likely to be the highest priority channel for a restaurant when it comes to acquiring new diners, but it does have a crucial role to play. This is because SEO is not just about ranking on page one, it’s about having the right content ranking on page one, to satisfy a user …

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7 Key Takeaways From Google’s Search Quality Guidelines

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Google’s Search Quality guidelines are the closest we get to look into Google’s ranking algorithm. While the guidelines don’t reveal how the ranking algorithm formula works, and they don’t give the secret to ranking on page one they do offer invaluable insight into what Google defines as quality and the type of site they want …

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