In SEO a lot of our industry is driven by three core ideas, and these ideas are oftentimes the fundamental objectives and components of any SEO RFP, or what clients believe they need. These three core ideas being: An increase in rankings for a specific subset of keywords An increase in traffic An increase in …
Unlike a lot of arguments and theories in SEO, the debate of click-depth from prominent pages of a website is relatively black and white in terms of what Google have publicly said on the matter. Why This Matters When Google crawls a website, unless its very small and relatively authoritative, it doesn’t get crawled in …
Content production and content optimization has been a staple of SEO and website optimization strategies since the get go. Over the years, we’ve changed tactics and acknowledged changes in both user behaviour, user expectation, and accommodated the ever increasing artificial intelligence and expectancy from search engines that our content is good. We can take this …
Local SEO can be tricky, and there are a lot of blog posts and different articles out there with varying levels of expertise and experience behind some of the advice. There are also some great studies out there, based on data, such as the Moz local ranking factors studies (2018). In this article, I’ve asked …
In January this year I wrote a post all about riding the Google core algorithm update rollercoaster, and the patterns and trends I observed when this website was impacted both negatively and positively by two separate confirmed updates (September 2019 and January 2020). Without needing to go back through that article, this is what the …
In the digital age, businesses have more tools than ever to reach their customers. One of the most effective strategies for online visibility is SEO. This is where an SEO Consultant steps in, offering expertise and insights to improve a website’s performance on search engines like Google and Bing. At its core, an SEO consultant …