Deciphering Google’s Search Quality Evaluator Guidelines to Define ‘Highest Quality’

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In November 2015 Google released their 160-page Search Quality Evaluator Guidelines, something that got the whole SEO community excited as we got a peek into an exclusive world. Google’s ranking engineers have spent years digesting and breaking up the web into index shards (collections of millions of pages) and then processing queries by first understanding them, then using a retrieval and scoring system before making post-retrieval adjustments …

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Travel SEO Study: Featured Snippet Frequency (98,863 Search Results)

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The travel sector is one of the most competitive verticals when it comes to organic search, with relatively low barriers to entry for most business models and an ever growing and varying consumer base, it’s an appealing market to be a part of. Study Methodology We took 1000 of the most searched for travel queries …

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How To Generate The Signals Of A Quality Web Page

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Ever since Google publicly released their Search Quality Evaluator Guidelines, webmasters and SEOs have gained better insight into what makes content “great.” Prior to the guidelines being released, a lot of SEOs believed that simply putting 500 words on a page, sticking in a few keywords and pointing a few links was enough. In verticals with low …

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Local SEO Tactics: What 147 SEO’s Think

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Local SEO can be tricky, and there are a lot of blog posts and different articles out there with varying levels of expertise and experience behind some of the advice. There are also some great studies out there, based on data, such as the Moz local ranking factors studies (2018). In this article, I’ve asked …

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Google’s Page Experience Update

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TLDR Google has unveiled a fairly large update indicating that user experience metrics will become confirmed SEO ranking factors in 2021. Some of these metrics include: Mobile-friendliness Visual stability The interactivity of your page content Load time Safe-browsing Stability of content HTTPS Not using intrusive interstitials It’s also important to note that headless websites are …

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Riding The Core Broad Algorithm Update Rollercoaster, Part 2

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In January this year I wrote a post all about riding the Google core algorithm update rollercoaster, and the patterns and trends I observed when this website was impacted both negatively and positively by two separate confirmed updates (September 2019 and January 2020). Without needing to go back through that article, this is what the …

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Riding The Core Algorithm Update Rollercoaster, Part 1

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On September 24th, 2019, Google released a broad core algorithm update (dubbed the September 2019 Core Update) – making it the third official algorithm update of 2019 and like all updates, brought forth a number of puzzles and challenges to solve. Whilst the greater core of the client sites I work on either saw the …

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SEO Horror Stories: 2019 Local SEO Edition

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Local SEO is often wrought with horror stories and bad practices, with smaller outfits monopolizing local areas and markets with small business owners not knowing any different. And of course, we have the wonderful Stop Crap On The Map movement! Even this month I stayed in an independent hotel, where they had a website built …

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SEO Horror Stories: 2019 SaaS, FaaS & FinTech Edition

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Whether you’re in Silicon Valley, Silicon Hills, or a shared workspace – most SaaS and fintech companies have fallen foul of an SEO faux pas or received bad advice. This year’s Saas & Fintech SEO horror stories include classics such as “changing Hreflang and URLs killing off traffic from a whole region” and “adding all …

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SEO Horror Stories: 2019 iGaming & Online Betting Edition

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This year’s iGaming & Betting SEO horror stories include classics such as “Wanting to publish a new website with the old one live” and “not wanting to disavow links incase it highlighted to Google that bad links exist”. I’d like to say thank you to everyone who took time out to contribute to this post, and …

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