What is Machine Learning?

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It goes without saying that the term “machine learning” is something that is becoming increasingly common in the ever-evolving world of SEO. And that’s because machine learning is changing the way that SEO works, especially since the introduction of Rank Brain, Google’s machine learning algorithm that processes search results so that the search engine can …

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Can You Optimise For Google RankBrain?

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There’s a lot of articles out there talking about optimising your website for Google RankBrain, and some agencies have even dedicated money to “artificial intelligence optimisation” departments. Don’t get me wrong, understanding AI is one thing, optimising for it however is another (not a) thing altogether. Can you optimise for Google RankBrain, Machine Learning, and …

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