In recent weeks, the number of online jewellers advertising through display and investing in platforms such as YouTube (preroll adverts) feels like it’s increasing, with new challenger companies advertising Swiss watches against the more renowned high-street jewellery names. Considering how much the world has changed since the start of the pandemic, the traditional user journey …
In December 2020, around the 15th, Pornhub (a MindGeek company) removed millions of videos from their website – slashing the amount of available content considerably. Not for SEO reasons, but for legal reasons. You can read more about why here. For most websites, drastically reducing the amount of content available (due to the verification of …
In SEO a lot of our industry is driven by three core ideas, and these ideas are oftentimes the fundamental objectives and components of any SEO RFP, or what clients believe they need. These three core ideas being: An increase in rankings for a specific subset of keywords An increase in traffic An increase in …
Unlike a lot of arguments and theories in SEO, the debate of click-depth from prominent pages of a website is relatively black and white in terms of what Google have publicly said on the matter. Why This Matters When Google crawls a website, unless its very small and relatively authoritative, it doesn’t get crawled in …
Content production and content optimization has been a staple of SEO and website optimization strategies since the get go. Over the years, we’ve changed tactics and acknowledged changes in both user behaviour, user expectation, and accommodated the ever increasing artificial intelligence and expectancy from search engines that our content is good. We can take this …
The travel sector is one of the most competitive verticals when it comes to organic search, with relatively low barriers to entry for most business models and an ever growing and varying consumer base, it’s an appealing market to be a part of. Study Methodology We took 1000 of the most searched for travel queries …