SEO Horror Stories: 2019 Local SEO Edition

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Local SEO is often wrought with horror stories and bad practices, with smaller outfits monopolizing local areas and markets with small business owners not knowing any different. And of course, we have the wonderful Stop Crap On The Map movement! Even this month I stayed in an independent hotel, where they had a website built …

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SEO Horror Stories: 2019 SaaS, FaaS & FinTech Edition

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Whether you’re in Silicon Valley, Silicon Hills, or a shared workspace – most SaaS and fintech companies have fallen foul of an SEO faux pas or received bad advice. This year’s Saas & Fintech SEO horror stories include classics such as “changing Hreflang and URLs killing off traffic from a whole region” and “adding all …

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SEO Horror Stories: 2019 iGaming & Online Betting Edition

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This year’s iGaming & Betting SEO horror stories include classics such as “Wanting to publish a new website with the old one live” and “not wanting to disavow links incase it highlighted to Google that bad links exist”. I’d like to say thank you to everyone who took time out to contribute to this post, and …

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SEO Horror Stories: 2019 YMYL SEO Edition

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This year’s YMYL SEO horror stories include classics such as “Removing written content from pages to improve load speed” and “only allowing one person to handle leads, and the agency then being blamed for lack of conversion”. I’d like to say thank you to everyone who took time out to contribute to this post, and for …

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SEO Horror Stories: 2019 Travel Industry Edition

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Travel is one of the most competitive verticals when it comes to digital marketing as a whole, so when we start to drill down into SEO and some of the horror stories that have unfolded over the years… It can be frightening. I’d like to thank everyone who has contributed to this Halloween horror story …

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SEO Horror Stories: 2019 eCommerce Edition

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This year’s eCommerce SEO horror stories include classics such as “They sold out of stock, so they turned off the website” and “they used to send bot traffic to their site to influence Google rank metrics”. I’d like to say thank you to everyone who took time out to contribute to this post, and for sharing …

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What Is QDF (Query Deserves Freshness)

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Query Deserves Freshness, or QDF, is not a new concept but is one that has been often misused or misinterpreted in planning SEO campaigns, especially when it comes down to content. The name itself is fairly self-explanatory and in a literal interpretation, fresher content will take priority over older content within search results. To game …

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What Google’s Review Changes Mean

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Google has recently announced a number of changes to their reviews guidelines, and whilst there was some initial confusion around exactly what is and isn’t best practice, a lot of it is now cleared up. We’ve known for a while that Google hasn’t been happy with how websites have “gamed” the review stars to influence …

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Understanding Salience For Better Keyword Classification

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Semantic search and entity optimisation are not new notions in SEO, however recent Google updates, patents and studies have brought them to the forefront of popular conversation. Throughout this post I’m going to explore how to research entities, what they mean and how they can be used to create better website structures. By website structures, …

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The Basics Of Using SEO For Demand Generation

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It goes without saying that SEO can be used for nearly every kind of website, from news publishers, all the way through to ecommerce sites. One area where a strong SEO campaign can flourish however, is in lead generation. But where do you start preparing your SEO strategy for a lead generation website? Let’s take …

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