An essential part of driving sales and online visibility starts with a strong focus on your SEO. Ideally, you want your ecommerce product pages to appear on the first page of a user’s search results. Being on the first page makes you more likely to bring in those organic searches. This all sounds great, and …
There is a lot of debate surrounding marketing spending during a recession. Some business owners believe that it is necessary to slash marketing budgets in order to save money, while others believe that doing so will only lead to a decline in sales and revenue. As with most things, the truth lies somewhere in the …
Admittedly, SEO isn’t likely to be the highest priority channel for a restaurant when it comes to acquiring new diners, but it does have a crucial role to play. This is because SEO is not just about ranking on page one, it’s about having the right content ranking on page one, to satisfy a user …
Over the past year, more and more webmasters have been posting on Twitter and on Reddit that they’ve been having issues in having large portions of the websites they work on getting indexed. Anecdotally, since November 2021, I’ve also seen more and more indexing fluctuations across websites of all sizes – with the greater impacts …
Links can sometimes be a contentious topic in SEO, depending on the circle of SEOs you talk to. For me, marketing and PR are essentials in modern business (and competitive markets), and links are a quantitative byproduct of these activities. This metric is scalable, and as Google (and other search engines) have shown over the …
Caveat: Google does not use LSI (latent semantic indexing). If anything they use a form of PLSI (probabilistic LSI), but, it’s not something a tool can compute to the level they use it. Along with a large number of helpful and useful articles, there are also an equal number of poor articles and dated advice …