The September 2023 Helpful Content Update has generated considerable discussion within the SEO community. Some believe the update has been “overly harsh,” unintentionally penalizing legitimate websites. This research was prompted by a Reddit thread in which a travel blogger, whose website is nine years old, reportedly lost 80% of their traffic overnight. Such a significant …
There has been a lot of noise in the SEO community around AI and artificially generated content for some time, and the recent emergence of ChatGPT has added further fuel to the fire. Within the noise is a debate about whether or not AI content is bad and will be punished by Google. There’s even …
Links can sometimes be a contentious topic in SEO, depending on the circle of SEOs you talk to. For me, marketing and PR are essentials in modern business (and competitive markets), and links are a quantitative byproduct of these activities. This metric is scalable, and as Google (and other search engines) have shown over the …