The September 2023 Helpful Content Update has caused a lot of stir in the SEO community, with some people feeling the update has been “overly harsh” and is accidentally penalizing genuine websites. What prompted this research was a Reddit thread, in which a travel blogger (a website 9 years old) reportedly lost 80% of their …
There has been a lot of noise in the SEO community around AI and artificially generated content for some time, and the recent emergence of ChatGPT has added further fuel to the fire. Within the noise is a debate about whether or not AI content is bad and will be punished by Google. There’s even …
Links can sometimes be a contentious topic in SEO, depending on the circle of SEOs you talk to. For me, marketing and PR are essentials in modern business (and competitive markets), and links are a quantitative byproduct of these activities. This metric is scalable, and as Google (and other search engines) have shown over the …