If you run a business, you’ll want to work in ways that get your name out there to attract an audience. Aside from building an exciting and authoritative brand, it would help if you optimized your online persona. That’s where SEO comes in. As you might already know, SEO stands for search engine optimization, which …
Why write SEO-friendly blogs? Writing an SEO-friendly blog requires dedicated time, a touch of talent, and plenty of research. The words you put out there represent your business and should be curated with great care to better inform and impress your readers. The writer should create the content with a journalistic mindset, using authoritative resources, …
In web development, hydration and rehydration are two terms that often get used interchangeably. Although there is a distinction between the two, it’s not always clear to beginners what the difference is. Rehydration is the process of taking an HTML document originally written in JSON or XML and converting it back into an XML-like tree …
Redirects are a huge part of SEO, but when implemented incorrectly, they negatively impact user and crawler experiences across a website. For example, if a user or crawler is greeted with a 404 Not Found message instead of a redirect, this results in an uncompleted journey. Too many uncompleted journeys, and you could harm the …
Rebranding or redesigning your website is an exciting process, however, it is a complex and delicate operation that requires much planning. In this article, we will focus on why SEO should be a focal point throughout the rebrand or redesign journey, and how to avoid common mistakes that could impact your site’s performance. What is …
SaaS Marketing is different from every other type of marketing. Whenever I speak at a conference with SaaS marketers and product owners present, the Q&A session usually includes a variation on this question: “How do I do marketing for my SaaS product?” The answer usually consists of platitudes like “be direct and to the point,” …