SEO Writer & Columnist

I write, and contribute to, SEO articles for a number of industry leading digital publications including Search Engine Journal and Moz.

As an industry expert and columnist I am fortunate enough to have been invited to guest post for a number of online blogs and publications. At this moment in time I write regular pieces for SEMRush, OnCrawl and Social Media London.

To date (July 2017) I have been published in, or featured in over 30 publications and medias, ranging from blogs, industry magazines, podcasts and books spanning three different languages.

I am also published in the offline world, as one of the 110 digital marketing experts featured in the book ‘Digital Marketing in 2017’, available via Amazon (link).

2017 Articles
2016 Articles

SEO 101: Learn the Basics of Search Engine Optimization

In October 2017 I contributed to a mammoth SEO guide compiled by Search Engine Journal along with thirteen fellow SEO experts.

My contribution to this e-book is chapter 7, titled How People Search: Classifying & Understanding User Intent focuses on the theories and studies that have been conducted into understanding how Google (and the other search engines) understand and establish a users search intent in order to present them with results that satisfy their query.

 

Digital Marketing in 2017

Having featured on a number of webinars hosted by David Bain, including Digital Marketing Radio and SEMrush’s SEO Surgery Live, I was invited to take part in an unprecented 4 hour long webinar were I was a part of a 107-strong posse of digital marketing experts all sharing their tips for 2017.

My advice focused around voice search and advancements in machine learning, and that attitudes around keywords and how we approach them within content (the whole user proposition).