A bug in Google’s Search affects eCommerce sites by appending “?srsltid” parameters to URLs, creating reporting issues for site owners. Originally intended as a tool for merchants to track traffic from Google Shopping, this parameter is now being widely applied to organic search results, causing headaches for online stores. Since late July 2024, reports indicate …
This year’s holiday shopping season is set to be a challenging one for retailers. With fewer days between Thanksgiving and Christmas than in previous years, combined with consumers carrying more debt, competition will be fierce. Salesforce’s 2024 Holiday Forecast highlights key strategies that retailers must adopt to stay ahead during the November and December shopping …
In July 2024, Microsoft released a new AI-powered SERP feature on Bing, named the Generative Search Experience (GSE)… Not to confused with Google’s previous beta feature, the Search Generative Experience (SGE). Bing has been leveraging co-pilot within the core Search product for some time, but this represents a big shift in how Bing delivers search …
Whether it’s streaming services, subscription boxes, software applications, or digital media, companies are leveraging the subscription model to ensure a steady and predictable revenue stream. This model not only enhances customer retention and loyalty but also allows businesses to deliver continuous value and engage with their customers regularly. If your website is a SaaS website, …
Creating a high-performing SaaS homepage is essential for attracting and converting visitors into customers. This guide will walk you through the key elements of writing effective content and performing SEO for SaaS homepages, including internal linking to key products, communicating brand values, crafting relevant and clear calls to action (CTAs), and integrating validation signals such …
Digital marketing efforts often heavily invest in SEO and for a good reason. Over half of a business’s traffic is typically generated through organic search, making it crucial to optimize websites to capture this audience. This optimization can lead to increased traffic and, subsequently, more revenue. Understanding and accurately measuring the ROI (Return on Investment) …