In January this year I wrote a post all about riding the Google core algorithm update rollercoaster, and the patterns and trends I observed when this website was impacted both negatively and positively by two separate confirmed updates (September 2019 and January 2020). Without needing to go back through that article, this is what the …
In a short guide I published back in 2018, I looked at some of the Schema options available for hotels, and I’ve received a lot of emails since then asking for advice on other structured data mark-up options for travel websites. It is worth noting at this point that schema is not a ranking factor, …
Since the start of the year, and a turbulent Google algorithm, there has been increased fervor and need to reverse downward traffic trends brought on by the updates. Along with a large number of helpful and useful articles, there are also an equal number of poor articles and dated advice emerging in conversations across Twitter, …
On September 24th, 2019, Google released a broad core algorithm update (dubbed the September 2019 Core Update) – making it the third official algorithm update of 2019 and like all updates, brought forth a number of puzzles and challenges to solve. Whilst the greater core of the client sites I work on either saw the …
Link seller spam is nothing new, and will most likely exist and evolve for as long as the internet has a need for marketing. Unfortunately, it must work to a point – albeit to a low percentage, but I can imagine the volume and velocity that the emails are outreached in means that even at …
Directory Submission is a basic offsite SEO activity that helps to optimize your presence within a locale (whether it be reaffirming the business’s existence nationally, or for local SEO purposes). Traditionally, there are three types of Directory Submissions – two of which are worthwhile, and the other breaks Google’s guidelines. The worthwhile ones are where you …