SAO, or Search Asset Optimization, is the new frontier of digital marketing. Optimizing just your website won’t cut it anymore. To rank well in search and stay ahead of competitors, you need to optimize all of your digital assets. What exactly are digital assets? These include: Your website content (blog posts, product pages, service descriptions, …
I first covered the concepts of Early Stage User Queries and Query Stacking in my 2020 post, User Experience Forecasting. In this post, and given Google has now unveiled it will be taking into account these concepts (albeit under different guises), I’m going to expand on the concepts further as I have with clients over …
To help you better understand the most effective frameworks and analysis methods for segmenting your TAM, we reached out to CEOs, founders, and other industry professionals for their insights. From segmenting around pain points to employing the “Pizza Slice Model,” discover the top 10 go-to frameworks and analysis methods shared by these experts to optimize …
To help you streamline your marketing performance reporting, we asked 13 SaaS and tech marketing experts to share their top tactics for simplifying the process. From utilizing marketing analysis tools to applying the rule of 3, these CEOs, founders, and marketing professionals offer valuable insights on how to effectively communicate campaign results to stakeholders and …
Content creation is an essential part of any successful business’s marketing strategy. It’s even more important for travel companies, as they must market both to potential customers and potential partners, such as hotels and airlines. As a travel agency, you must be creative in order to stand out from the competition and be seen by …
There are several Schema.org types for hotels, motels, and chain hotels that enable you to standardize and optimize your data markups for search engines. By adding the correct Schema.org markups to your webpages, you can give search engines a better understanding of your content’s context, so they can more effectively display it in relevant search …