How TF*IDF & LSI Optimisation Can Lead To Correlative Results

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Caveat: Google does not use LSI (latent semantic indexing). If anything they use a form of PLSI (probabilistic LSI), but, it’s not something a tool can compute to the level they use it. Along with a large number of helpful and useful articles, there are also an equal number of poor articles and dated advice …

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An Introduction To Client-Side (Re)Hydration

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In web development, hydration and rehydration are two terms that often get used interchangeably. Although there is a distinction between the two, it’s not always clear to beginners what the difference is. Rehydration is the process of taking an HTML document originally written in JSON or XML and converting it back into an XML-like tree …

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Why SaaS Marketing is Different

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SaaS Marketing is different from every other type of marketing. Whenever I speak at a conference with SaaS marketers and product owners present, the Q&A session usually includes a variation on this question: “How do I do marketing for my SaaS product?” The answer usually consists of platitudes like “be direct and to the point,” …

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force:navigateToURL v lightning:navigate

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Salesforce Lightning Communities (LCC) is a social enterprise software that helps companies of all sizes build relationships, share information and ideas. With LCC you can create a destination for the people who matter most to your business, such as customers, partners and employees. Lightning Communities are single-page applications, SPAs, which is the same framework used …

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How Do I Minimize Main Thread Work?

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Main thread work is any work that takes longer than a few milliseconds to complete. These are usually CPU-intensive tasks that cause a frame or animation on the webpage to lag. It’s always best to minimize and reduce main thread work because it can affect the user-experience of your website and app by decreasing the …

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Did Removing 80% Of It’s Content Impact PornHub?

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In December 2020, around the 15th, Pornhub (a MindGeek company) removed millions of videos from their website – slashing the amount of available content considerably. Not for SEO reasons, but for legal reasons. You can read more about why here. This post was originally published in January 2021, in the weeks immediately following Pornhub’s content …

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