Indeed, the last two years have been pretty turbulent in the world of fast-moving eCommerce. Due to ever-changing consumer behavior and the growing competitive bar, over the last couple of years, most of the serious marketing faux pas were committed by every eCommerce firm, which had a potential to threaten the growth and customer loyalty. …
The last couple of years have seen a lot of turbulence in the world of SaaS, where companies are trying to figure out how to handle even their marketing strategies. Many SaaS brands have stumbled while the market has evolved and changing customer expectations have made critical mistakes that affect growth and sustainability. These are …
In the ever-evolving landscape of travel marketing, companies have faced unprecedented challenges over the past two years. As travelers adapt to a post-pandemic world, their preferences and priorities have shifted significantly, leading to a series of marketing missteps by many travel brands. This article highlights insights from twelve industry thought leaders who identify the most …
Over the past couple of years, iGaming companies have watched as the landscape has continued to evolve and become ultra-competitive; many have moved to scramble for the acquisition and retention of players within an increasingly regulated environment. But aside from large marketing budgets and aggressive promotions, several companies have committed some classic mistakes that have …
SAO, or Search Asset Optimization, is the new frontier of digital marketing. Optimizing just your website won’t cut it anymore. To rank well in search and stay ahead of competitors, you need to optimize all of your digital assets. What exactly are digital assets? These include: Your website content (blog posts, product pages, service descriptions, …
A burning question in SEO right now is whether or not AI and AI-generated content potentially spells “the end” for a large part of what it is that we SEO professionals do. In my opinion, the answer is no. AI-generated content is not yet at the point it can replace a large percentage of SEO …