It has been known for some time (since at least 2007) that “freshness” is an element Google uses in determining content quality, and is more important to some queries and SERPs than others. If a URL (content) drops below the quality threshold it can (and will) drop out of Google’s index. Gary Illyes has confirmed …
SAO, or Search Asset Optimization, is the new frontier of digital marketing. Optimizing just your website won’t cut it anymore. To rank well in search and stay ahead of competitors, you need to optimize all of your digital assets. What exactly are digital assets? These include: Your website content (blog posts, product pages, service descriptions, …
I first covered the concepts of Early Stage User Queries and Query Stacking in my 2020 post, User Experience Forecasting. In this post, and given Google has now unveiled it will be taking into account these concepts (albeit under different guises), I’m going to expand on the concepts further as I have with clients over …
Admittedly, SEO isn’t likely to be the highest priority channel for a restaurant when it comes to acquiring new diners, but it does have a crucial role to play. This is because SEO is not just about ranking on page one, it’s about having the right content ranking on page one, to satisfy a user …
Links can sometimes be a contentious topic in SEO, depending on the circle of SEOs you talk to. For me, marketing and PR are essentials in modern business (and competitive markets), and links are a quantitative byproduct of these activities. This metric is scalable, and as Google (and other search engines) have shown over the …
In December 2020, around the 15th, Pornhub (a MindGeek company) removed millions of videos from their website – slashing the amount of available content considerably. Not for SEO reasons, but for legal reasons. You can read more about why here. This post was originally published in January 2021, in the weeks immediately following Pornhub’s content …