Schema (JSON) for Subscription Model Businesses

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Whether it’s streaming services, subscription boxes, software applications, or digital media, companies are leveraging the subscription model to ensure a steady and predictable revenue stream. This model not only enhances customer retention and loyalty but also allows businesses to deliver continuous value and engage with their customers regularly. If your website is a SaaS website, …

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How TF*IDF & LSI Optimisation Can Lead To Correlative Results

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Caveat: Google does not use LSI (latent semantic indexing). If anything they use a form of PLSI (probabilistic LSI), but, it’s not something a tool can compute to the level they use it. Along with a large number of helpful and useful articles, there are also an equal number of poor articles and dated advice …

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An Introduction To Client-Side (Re)Hydration

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In web development, hydration and rehydration are two terms that often get used interchangeably. Although there is a distinction between the two, it’s not always clear to beginners what the difference is. Rehydration is the process of taking an HTML document originally written in JSON or XML and converting it back into an XML-like tree …

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How Do I Minimize Main Thread Work?

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Main thread work is any work that takes longer than a few milliseconds to complete. These are usually CPU-intensive tasks that cause a frame or animation on the webpage to lag. It’s always best to minimize and reduce main thread work because it can affect the user-experience of your website and app by decreasing the …

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Schema for SaaS & Tech Companies

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For Software as a Service (SaaS) companies, integrating schema markup into their product pages is crucial. This practice aids search engines in comprehending the content of their websites and the specifics of their SaaS offerings. In the highly competitive SaaS sector, the use of schema markup distinguishes a website, enhancing its search engine ranking. Moreover, …

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Is CTR A Ranking Factor?

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Updated: January 2nd 2024 CTR (click-through-rate) has received a lot of attention in recent months as more studies have shown both to support and disprove the hypothesis. On the public record, Google has stated they don’t use pogo-sticking as a ranking factor, which makes sense given how the modern user behaves on desktop and mobile. …

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