The year 2023 stands as a remarkable milestone in the history of global travel, marking a period of vigorous recovery and innovation. Following the unprecedented setbacks of the COVID-19 pandemic, the travel industry has not only bounced back but has also begun reshaping the landscape of consumer travel experiences, meaning our travel SEO strategies also …
The September 2023 Helpful Content Update has generated considerable discussion within the SEO community. Some believe the update has been “overly harsh,” unintentionally penalizing legitimate websites. This research was prompted by a Reddit thread in which a travel blogger, whose website is nine years old, reportedly lost 80% of their traffic overnight. Such a significant …
Content creation is an essential part of any successful business’s marketing strategy. It’s even more important for travel companies, as they must market both to potential customers and potential partners, such as hotels and airlines. As a travel agency, you must be creative in order to stand out from the competition and be seen by …
There are several Schema.org types for hotels, motels, and chain hotels that enable you to standardize and optimize your data markups for search engines. By adding the correct Schema.org markups to your webpages, you can give search engines a better understanding of your content’s context, so they can more effectively display it in relevant search …
Travel is one of the most competitive verticals when it comes to digital marketing as a whole, so when we start to drill down into SEO and some of the horror stories that have unfolded over the years… It can be frightening. I’d like to thank everyone who has contributed to this Halloween horror story …
First Published February 2019 :: Last Updated August 2024 The travel industry is one of the most competitive verticals globally, with a very low barrier to entry for a number of services and consumers actively searching for and visiting multiple sites to research their ideal holiday. I’ve been fortunate to work with some of the …