One of the reasons I love SEO is the community, and I’m a firm believer in helping put back into the community that has given me so much.

This is why I’m an active writer of guides and articles, as well as being active in the BigSEO Reddit Slack Channel, and on Google Product Forums.

I’ve also been fortunate to be involved in a number of SEO tools and software that help SEOs do their jobs a little bit better. The projects I’ve been behind and been involved with can be found below.

⃟◈⃟ – Edge SEO Code Generator

Project Sloth is the development of a self-sufficient service worker bundle that can implement technical SEO fixes and necessities, such as Hreflang, Canonicals, Meta tags, bypassing legacy tech stacks with little to no DevOps costs.

The Cloudflare Workers project and research behind this was the feature of my talk at TechSEO Boost 2018, and won the 2018 TechSEO Research Competition.

Sloth is an open-source platform, under MIT license and can be found at

Sloth was released to selected Alpha testers on December 13th, 2018, and fully released as a stable version in January 2019.

The goal is to continuously develop the tool to grow beyond Cloudflare Workers, and incorporate similar technologies produced by other CDNs and serverless providers. – Validation Tool is a modern web application designed to test and validate the Hreflang implementations of user submitted URLs. Having working with a number of companies on their international SEO, I wanted a tool that helped provide a “mini” audit in a fast fashion, as well as provide recommendations.