Semantic search and entity optimisation are not new notions in SEO, however recent Google updates, patents and studies have brought them to the forefront of popular conversation. Throughout this post I’m going to explore how to research entities, what they mean and how they can be used to create better website structures. By website structures, …
As you’re probably aware, there is a wealth of information and benefit to be had from paying attention to and scrutinising your log files. That said, it’s important that the information provided by them is accurate, which means that you must be aware of subtle errors and mistakes that are easy to overlook. Ensure you …
First Published February 2019 :: Last Updated August 2024 The travel industry is one of the most competitive verticals globally, with a very low barrier to entry for a number of services and consumers actively searching for and visiting multiple sites to research their ideal holiday. I’ve been fortunate to work with some of the …
Only in a small handful of locations is Google’s dominance as the lead search engine challenged to a meaningful extent, and of those such locations is South Korea. South Korea’s search landscape is complex, driven by technology and infrastructure enabling users to be more online and active, and these complexities mean that simply translating your …
I’ve been invited to speak at the iGaming Business Affiliate conference in London. Being held at the London ExCel between the 6th and 9th of February. As part of the lightning SEO sessions, my talk titled Speak Up! SEO Strategies for Voice Search will aim to deliver some actionable advice for voice search optimisation, as well …
SEO, or Search Engine Optimisation, is the process of optimising a web application (website) for search engines as a service. Typically SEO is shown as three pillars; Technical, Off-site and On-page. You may have seen the below, and very popular SEO Venn Diagram that has been used a lot – but from what I can …