force:navigateToURL v lightning:navigate

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Salesforce Lightning Communities (LCC) is a social enterprise software that helps companies of all sizes build relationships, share information and ideas. With LCC you can create a destination for the people who matter most to your business, such as customers, partners and employees. Lightning Communities are single-page applications, SPAs, which is the same framework used …

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How Do I Minimize Main Thread Work?

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Main thread work is any work that takes longer than a few milliseconds to complete. These are usually CPU-intensive tasks that cause a frame or animation on the webpage to lag. It’s always best to minimize and reduce main thread work because it can affect the user-experience of your website and app by decreasing the …

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Did Removing 80% Of It’s Content Impact PornHub?

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In December 2020, around the 15th, Pornhub (a MindGeek company) removed millions of videos from their website – slashing the amount of available content considerably. Not for SEO reasons, but for legal reasons. You can read more about why here. This post was originally published in January 2021, in the weeks immediately following Pornhub’s content …

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Gearing Your SEO Strategy To Generate User Happiness

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In SEO a lot of our industry is driven by three core ideas, and these ideas are oftentimes the fundamental objectives and components of any SEO RFP, or what clients believe they need. These three core ideas being: An increase in rankings for a specific subset of keywords An increase in traffic An increase in …

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Exploring Click-Depth As A Ranking Factor

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Unlike a lot of arguments and theories in SEO, the debate of click-depth from prominent pages of a website is relatively black and white in terms of what Google have publicly said on the matter. Why This Matters When Google crawls a website, unless its very small and relatively authoritative, it doesn’t get crawled in …

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Experience Forecasting: Maximising User Intent

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Content production and content optimization has been a staple of SEO and website optimization strategies since the get go. Over the years, we’ve changed tactics and acknowledged changes in both user behaviour, user expectation, and accommodated the ever increasing artificial intelligence and expectancy from search engines that our content is good. We can take this …

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