For Software as a Service (SaaS) companies, integrating schema markup into their product pages is crucial. This practice aids search engines in comprehending the content of their websites and the specifics of their SaaS offerings. In the highly competitive SaaS sector, the use of schema markup distinguishes a website, enhancing its search engine ranking. Moreover, …
We’re pleased to announce that SALT.agency will be hosting a New York Technical SEO Meetup on November 8th. The event will host a light panel discussion and open SEO forum, discussing current trends and the future of technical SEO, and the role of the SEO professional in the modern marketing ecosystem. Ticketing & Registration Due …
Updated: January 2nd 2024 CTR (click-through-rate) has received a lot of attention in recent months as more studies have shown both to support and disprove the hypothesis. On the public record, Google has stated they don’t use pogo-sticking as a ranking factor, which makes sense given how the modern user behaves on desktop and mobile. …
Semantic search and entity optimisation are not new notions in SEO, however recent Google updates, patents and studies have brought them to the forefront of popular conversation. Throughout this post I’m going to explore how to research entities, what they mean and how they can be used to create better website structures. By website structures, …
As you’re probably aware, there is a wealth of information and benefit to be had from paying attention to and scrutinising your log files. That said, it’s important that the information provided by them is accurate, which means that you must be aware of subtle errors and mistakes that are easy to overlook. Ensure you …
First Published February 2019 :: Last Updated August 2023 The travel industry is one of the most competitive verticals globally, with a very low barrier to entry for a number of services and consumers actively searching for and visiting multiple sites to research their ideal holiday. I’ve been fortunate to work with some of the …