A burning question in SEO right now is whether or not AI and AI-generated content potentially spells “the end” for a large part of what it is that we SEO professionals do. In my opinion, the answer is no. AI-generated content is not yet at the point it can replace a large percentage of SEO …
There has been a lot of noise in the SEO community around AI and artificially generated content for some time, and the recent emergence of ChatGPT has added further fuel to the fire. Within the noise is a debate about whether or not AI content is bad and will be punished by Google. There’s even …
There is a lot of debate surrounding marketing spending during a recession. Some business owners believe that it is necessary to slash marketing budgets in order to save money, while others believe that doing so will only lead to a decline in sales and revenue. As with most things, the truth lies somewhere in the …
Admittedly, SEO isn’t likely to be the highest priority channel for a restaurant when it comes to acquiring new diners, but it does have a crucial role to play. This is because SEO is not just about ranking on page one, it’s about having the right content ranking on page one, to satisfy a user …
Over the past year, more and more webmasters have been posting on Twitter and on Reddit that they’ve been having issues in having large portions of the websites they work on getting indexed. Anecdotally, since November 2021, I’ve also seen more and more indexing fluctuations across websites of all sizes – with the greater impacts …
Links can sometimes be a contentious topic in SEO, depending on the circle of SEOs you talk to. For me, marketing and PR are essentials in modern business (and competitive markets), and links are a quantitative byproduct of these activities. This metric is scalable, and as Google (and other search engines) have shown over the …