We’re pleased to announce that SALT.agency will be hosting a New York Technical SEO Meetup on November 8th. The event will host a light panel discussion and open SEO forum, discussing current trends and the future of technical SEO, and the role of the SEO professional in the modern marketing ecosystem. Ticketing & Registration Due …
I was very fortunate and humbled this year to speak at BrightonSEO on the main stage as part of the advanced SEO track, alongside the supremely knowledgable and awesome Jamie Alberico and Aysun Akarsu. Below is the YouTube recording of my talk, as well as my talk transcribed. You can find a copy of my …
Query Deserves Freshness, or QDF, is not a new concept but is one that has been often misused or misinterpreted in planning SEO campaigns, especially when it comes down to content. The name itself is fairly self-explanatory and in a literal interpretation, fresher content will take priority over older content within search results. To game …
Google has recently announced a number of changes to their reviews guidelines, and whilst there was some initial confusion around exactly what is and isn’t best practice, a lot of it is now cleared up. We’ve known for a while that Google hasn’t been happy with how websites have “gamed” the review stars to influence …
Google has had a strong involvement in the travel industry for a number of years now, including their own offerings and even offering a price change guarantee for flights, and in the same week that Google have announced changes in how they perceive websites to be handling reviews for “self-serving” purposes, they’ve made changes to …
Presumably, if you are interested in advertising on Naver, you are at least exploring the option of a global marketing campaign. You may have even started down that path. There are certainly benefits to doing so. For one thing, 96% of the world’s customers live outside of the United States. In addition to this, if …
It’s no secret that the next billion online users will come from the African continent. What people don’t realize however is just how close the next boom in internet users is, and how they can potentially open up new markets for not just the iGaming industry. Africa’s most populous country, Nigeria, is just one of …
Following on from my 2018 SEO Halloween themed blog post, I’m collecting more SEO facepalm and horror moments for a series of blog posts broken down by vertical for this year’s edition! Please contribute via the form below, and all posts will be published in the last week of November. Loading…
Google has been making SERP native products for the travel sector for a number of years now, and have been increasing both the reach and capabilities of the Hotels and Flights products in recent months – to address more user concerns. Whilst organic and paid search are important channels to all travel companies, Google whilst …
CTR (click-through-rate) has received a lot of attention in recent months as more studies have shown both to support and disprove the hypothesis. On the public record, Google has stated they don’t use pogo-sticking as a ranking factor, which makes sense given how the modern user behaves on desktop and mobile. I have my own …