What is Machine Learning?

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It goes without saying that the term “machine learning” is something that is becoming increasingly common in the ever-evolving world of SEO. And that’s because machine learning is changing the way that SEO works, especially since the introduction of Rank Brain, Google’s machine learning algorithm that processes search results so that the search engine can …

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Can You Optimise For Google RankBrain?

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There’s a lot of articles out there talking about optimising your website for Google RankBrain, and some agencies have even dedicated money to “artificial intelligence optimisation” departments. Don’t get me wrong, understanding AI is one thing, optimising for it however is another (not a) thing altogether. Can you optimise for Google RankBrain, Machine Learning, and …

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Feature: BBC Radio Humberside, Hornsea School GMB Incident

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Over the weekend of February 2nd and 3rd Hornsea School and Language College fell victim to a student prank, where the unclaimed Google My Business listing was changed to read “Hornsea Prison & Hell on Earth”. This caused some uproar within the local community, as well as gaining international coverage in The Mirror, Independent Online, …

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The Ultimate SEO Travel Guide

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The travel industry is one of the most competitive verticals globally, with a very low barrier to entry for a number of services and consumers actively searching for and visiting multiple sites to research their ideal holiday. I’ve been fortunate to work with some of the biggest brands in the travel industry, ranging from airlines …

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DeepCrawl Webinar: SEO on the Edge

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I’m partnering with DeepCrawl on February 27th to deliver a webinar focusing on one of the newest advancements in SEO, SEO performed on the edge. Also known as Edge SEO, it is only possible due to advancements in serverless technology, which have opened up new possibilities for SEOs and developers to remove some of the …

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Introducing Google Hotels

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Towards the end of 2018 Google unveiled a new SERP (search engine results page) special content result block named Google Hotels. This is a prominent new feature has received criticism from a lot of people as Google continues to move away from being a pure search engine, to more of a web portal (a lot …

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DIY Keyword Research For Hotels

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The travel industry is probably one of the most competitive industries in the world, this isn’t a secret. It’s also growing and worth billions globally, this again isn’t a secret. For hoteliers, resort operators, B&B owners, and hostels the online space is becoming more and more competitive with larger OTAs (online travel aggregators) dominating some …

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Optimising For Naver: A Korean SEO Guide

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At one point in the not so distant past, the two dominant search engines were Naver and Daum, however Google has now taken place at the top of the tree. Depending on were you take data from, some sources claim that Google averages between 75 and 85 per cent of the South Korean search engine …

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I’m Speaking At The London Affiliate Conference 2019

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I’ve been invited to speak at the iGaming Business Affiliate conference in London. Being held at the London ExCel between the 6th and 9th of February. As part of the lightning SEO sessions, my talk titled Speak Up! SEO Strategies for Voice Search will aim to deliver some actionable advice for voice search optimisation, as well …

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Introducing The SEO Tetrahedron

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SEO, or Search Engine Optimisation, is the process of optimising a web application (website) for search engines as a service. Typically SEO is shown as three pillars; Technical, Off-site and On-page. You may have seen the below, and very popular SEO Venn Diagram that has been used a lot – but from what I can …

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