In web development, hydration and rehydration are two terms that often get used interchangeably. Although there is a distinction between the two, it’s not always clear to beginners what the difference is. Rehydration is the process of taking an HTML document originally written in JSON or XML and converting it back into an XML-like tree …
The Speed Index metric is the most basic and fundamental measurement of the performance of a website’s user experience. Google introduced this metric to help site owners track their mobile pages by using a star rating system: 5 stars for “above average,” 4 for “good,” 3 for “OK,” 2 stars for “underperforming” and 1 star …
For any travel company to have a successful marketing campaign, you need a strategy that encompasses every aspect of the company. That means it should outline what marketing needs to be done on social media, in the blog content and offline promotions. There are several factors to consider when creating a marketing strategy. For example, …
Redirects are a huge part of SEO, but when implemented incorrectly, they negatively impact user and crawler experiences across a website. For example, if a user or crawler is greeted with a 404 Not Found message instead of a redirect, this results in an uncompleted journey. Too many uncompleted journeys, and you could harm the …
When it comes to machine learning and SEO, there have been a number of advancements in the past decade with Google getting a lot of publicity and praise for projects such as RankBrain, BERT, and SMITH. That being said, they are not the only search engine in the world making great strides in advancing machine …
When you’re operating in a global market, internationalization and localization are two key things to keep in mind. It’s important to make sure that your website is available in various languages and that it has the information people need according to their location. You also need to think about selling goods across different countries and …