Featured: DeepCrawl’s Ultimate Guide To International SEO

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I’ve been featured in DeepCrawl’s Ultimate Guide To International SEO, both as a quoted contributor – and previous work from my Search Engine Journal articles included. DeepCrawl’s Ultimate Guide To International SEO (a 50 page monolith of knowledge). Download Your Copy Also featured in the guide are SEO experts Aleyda Solis, Eoghan Henn, Gianluca Fiorelli, Bill …

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How SEO Friendly Is EKM Powershop? A Technical Review

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TL:DR; EKM has some great potential and with some amends to it’s technical SEO capabilities, EKM can easily rival Shopify in my opinion for OOTB proficiency, from an SEO standpoint. However, like with a number of platforms there is a cap, and as a business you can cap out very quickly with EKM, so I’d …

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How Server Errors Affect Your SEO Performance

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Making sure that the pages of a website return the correct header status codes is pretty much on the basics checklist for any technical audit. The number of times I’ve had a webmaster gleefully tell me their website is free of 404 errors, only to find out the 404 page doesn’t return a 404 server …

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Low Budget SEO: Avoiding Package Deal Pitfalls

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SEO is a fantastic industry, and being a part of it’s community gives brings me great joy. However, SEO does have three major pitfalls; There are no industry regulations or code of practice for professionals; There is no governing body monitoring and accrediting industry professionals; The barriers of entry to the industry are extremely low. …

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Understanding Correlation and Causation: We Should Never Have A Bad SEO Study

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One of the best things about working in SEO is the community, and that it’s so active and diverse. SEO studies and research pieces are also great, and help the industry evolve. There are however, a lot of SEO studies published that will all best intentions, make the mistake of confusing correlation with causation. Notably, …

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Magento vs Hybris: Which E-commerce Platform Is Best?

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Magento is one of the most popular e-commerce platforms in the world, with more than 250,000 active shops. One of Magento’s competitors, Hybris, is an open-channel cloud and SAP (Systems Applications and Products) platform. Use this Magento vs. Hybris platform comparison guide to find out which is right for you. Magento and Hybris are two …

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A Hotel’s Guide To Using Structured Data

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Structured data, also known commonly as schema mark-up, is a non-user facing code element that helps search engines better understand and interpret elements on your webpages, and how they satisfy user and query intents. The purpose of this article is to explore the best structured data implementations for hotel websites. Structured data of course is …

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Digital And Traditional Marketing Strategies To Make Your Restaurant Thrive Over Christmas

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One would think that restaurateurs around the world are rubbing their hands together at the prospect of the inevitable Christmas rush. After all, Christmas is a proven time of robust economic activity where people are giddy with the gleeful anticipation of a little time away from work to over indulge with their friends, family and loved ones. …

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SEO In Japan: A Guide To Japanese Organic Search

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In Japan, Yahoo! is very much the dominant search engine. While the majority of SEO best practice for Google applies to Yahoo! it’s important to understand the differences between how users search in Japan, and how search engines behave in Japan compared to other countries. It’s also important to realise that Yahoo! Chiebukuro (Yahoo! 知恵袋) is very powerful …

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