I’m Speaking At BrightonSEO 2019

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I’m very happy to announce that I’ve been invited to speak at September’s BrightonSEO conference! Following on from talking at TechSEO Boost 2018, in Boston Massachusetts, and winning the inaugural call for research award for our experimentations with serverless applications and practical SEO applications – I’m going to be explaining at BrightonSEO how CDNs and “edge …

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Creating & Managing Redirects on The Edge

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Being able to implement and manage redirects is pretty much considered a basic modern website management, and a necessary function in being able to manage websites, migrations, and even collaborations with other marketing channels. That being said, a lot of platforms (modern and legacy) don’t support redirect management for CMS users, meaning that what is …

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How Travel Companies Can Build Great FAQ Pages

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A great FAQ page can help any online business in a number of ways, yet they’re quite often neglected or seen as an after-thought. An FAQ page can act as a number of things and impact users at varying stages of their user-journey, as well as provide SEO benefits. Using the travel sector as an …

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134 Content Ideas For Travel Companies

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As a small to medium sized travel company, you don’t often have the same internal resources or marketing budgets as some of the much bigger players in the market. Blog content is just one type of content required by websites in the travel sector to both increase brand visibility and target prospective customers. In my …

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Understanding Salience For Better Keyword Classification

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Semantic search and entity optimisation are not new notions in SEO, however recent Google updates, patents and studies have brought them to the forefront of popular conversation. Throughout this post I’m going to explore how to research entities, what they mean and how they can be used to create better website structures. By website structures, …

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The Day A 301 Redirect Made The National Headlines

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The British Royal family live life through a camera lens, and have their every movements and actions both scrutinised, analysed, and even predicted. Sometimes this can lead to rabbit holes, and the birth of Harry and Meghan’s second child has again been met with wild fury and appetite – and in the publishers race to …

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The Basics Of Using SEO For Demand Generation

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It goes without saying that SEO can be used for nearly every kind of website, from news publishers, all the way through to ecommerce sites. One area where a strong SEO campaign can flourish however, is in lead generation. But where do you start preparing your SEO strategy for a lead generation website? Let’s take …

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Creating A Stronger Content Ecosystem For SaaS Websites

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I’ve been fortunate to work with a number of SaaS and tech companies over the years, ranging from UK based startups to billion-dollar tech unicorns in San Francisco. For the most part demand generation through SEO in the SaaS vertical isn’t all too dissimilar to general SEO best practices, but because of the varying audiences …

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Optimising for time sensitive (short burst) content

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Search engine optimisation, or SEO, is often relegated to simply being about ranking content in high positions on Google for long periods of time as part of a sustained and ongoing campaign. Whilst this is mostly true, the same SEO techniques used for longevity can be adapted to create “short burst” campaigns with content to …

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Lessons Baidu Baike Can Teach Us About SEO In China

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Baidu Baike literally translates as Baidu Encyclopaedia, and for all intents and purposes can be deemed as the Wikipedia equivalent for China. Baidu officially states that: Baidu Baike serves as an online encyclopaedia as well as information storage space for netizens. Like Wikipedia, users can register and make edits to articles within Baike, but they have …

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