SaaS Marketing is different from every other type of marketing. Whenever I speak at a conference with SaaS marketers and product owners present, the Q&A session usually includes a variation on this question: “How do I do marketing for my SaaS product?” The answer usually consists of platitudes like “be direct and to the point,” …
The below Slideshare embed is of my talk from the Plerdy cro&ux_party, February 2021, in which I talked about the relationship between Google and User Experience, and that UX (for Google) is more than just how easily users can navigate and convert on your website. Plerdy’s CRO/UX_Party February 2021 – Dan Taylor – SEO & …
Salesforce Lightning Communities (LCC) is a social enterprise software that helps companies of all sizes build relationships, share information and ideas. With LCC you can create a destination for the people who matter most to your business, such as customers, partners and employees. Lightning Communities are single-page applications, SPAs, which is the same framework used …
Main thread work is any work that takes longer than a few milliseconds to complete. These are usually CPU-intensive tasks that cause a frame or animation on the webpage to lag. It’s always best to minimize and reduce main thread work because it can affect the user-experience of your website and app by decreasing the …
First Input Delay (FID) is a metric, from Google, coming into force in May 2021 as part of the Page Experience Update. The metric will measure the time it takes from the user presses a key on their device and when the keystroke is registered in a browser. FID is part of Google’s efforts to …
The Priority index rating (PRI) is used by developers to decide whether an asset should be deferred or inlined. Coupled with a ticket prioritization system, the PRI offers SEOs an opportunity to better engage with developers when it comes to optimizing JavaScript on a client’s website, and in theory with better collaboration will yield better …