Redirects are a huge part of SEO, but when implemented incorrectly, they negatively impact user and crawler experiences across a website. For example, if a user or crawler is greeted with a 404 Not Found message instead of a redirect, this results in an uncompleted journey. Too many uncompleted journeys, and you could harm the …
When it comes to machine learning and SEO, there have been a number of advancements in the past decade with Google getting a lot of publicity and praise for projects such as RankBrain, BERT, and SMITH. That being said, they are not the only search engine in the world making great strides in advancing machine …
When you’re operating in a global market, internationalization and localization are two key things to keep in mind. It’s important to make sure that your website is available in various languages and that it has the information people need according to their location. You also need to think about selling goods across different countries and …
Rebranding or redesigning your website is an exciting process, however, it is a complex and delicate operation that requires much planning. In this article, we will focus on why SEO should be a focal point throughout the rebrand or redesign journey, and how to avoid common mistakes that could impact your site’s performance. What is …
SaaS Marketing is different from every other type of marketing. Whenever I speak at a conference with SaaS marketers and product owners present, the Q&A session usually includes a variation on this question: “How do I do marketing for my SaaS product?” The answer usually consists of platitudes like “be direct and to the point,” …
The below Slideshare embed is of my talk from the Plerdy cro&ux_party, February 2021, in which I talked about the relationship between Google and User Experience, and that UX (for Google) is more than just how easily users can navigate and convert on your website. Plerdy’s CRO/UX_Party February 2021 – Dan Taylor – SEO & …