Since unveiling Sloth at TechSEO Boost 2018, we’ve had a number of sign-ups for updates on the open-source Cloudflare Worker code generator. Today, we’ve opened up Sloth to the first wave of Alpha testers with the functionality to implement: Redirects Hreflang AB Testing Log File Collection Security Headers All through configured Cloudflare Worker bundles. ⃟◈⃟⃟ …
One of the first talking points that comes up when I’m helping a brand expand into the Chinese organic search market is that of web design, and how much the typical Chinese website differs from a Western site. The common discussion points that always come up are: The website looking busy and cluttered Pages opening …
For the second TechSEO Boost, in association with Moz, the conference opened a call for research papers to show the most innovative studies currently going on in the world of technical SEO. Previously, I’ve written about being named as a finalist — but at the conference we were named as the winner of the research …
This article represents a write-up of our technical research paper, which won the TechSEO Boost 2018 Call For Research competition, alongside entries from 2018 Drum USA Search Personality of the Year Eric Enge, and French software company OVH. Over the past few years we’ve noticed an increasing trend of large brands being unable to implement …
Being on WordPress, there are a number of ways in which I can implement Hreflang through plugins, easily. The two market leaders for WordPress being PolyLang and WPML, but not everyone (and every platform) has it so easy, and for a number of online businesses there can be a number of obstacles and development issues …
Baidu Baike literally translates as Baidu Encyclopaedia, and for all intents and purposes can be deemed as the Wikipedia equivalent for China. Baidu officially states that: Baidu Baike serves as an online encyclopaedia as well as information storage space for netizens. Baidu Baike entry for SEO (Search Engine Optimization) Like Wikipedia, users can register and make …
For an international SEO consultant, in my opinion, there is no greater challenge than taking a non-Chinese or APAC region business into the mainland Chinese market. There are a number of reasons for this; the differences in how online media is consumed and online behaviours, the language barrier and cultural nuances, and then there is …
Google My Business is a must have tool in a local SEO’s arsenal. Actually, scratch that, in any SEO’s arsenal – I use it to influence brand real estate on SERPs, and I use Google Posts to show off were I’m speaking next, new blog posts and other cool things. However, one thing that has …
In my career I’ve worked with more than 50 travel companies, ranging from global airlines to boutique turnkey trip operators. All of these experiences have given me great insight into the travel industry as a whole. Understanding the industry, and consumer behaviour within the travel industry is key in putting together a strategic travel SEO …
Having worked in SEO for a number of years, and having been able to work with some of the biggest brands from across the globe, I’ve experienced a few things. I’ve also read a lot of content, some good and some… Left me speechless. There is a lot of noise in the SEO community, and …