How Do I Minimize Main Thread Work?

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Main thread work is any work that takes longer than a few milliseconds to complete. These are usually CPU-intensive tasks that cause a frame or animation on the webpage to lag. It’s always best to minimize and reduce main thread work because it can affect the user-experience of your website and app by decreasing the …

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What Is FID (First Input Delay)?

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First Input Delay (FID) is a metric, from Google, coming into force in May 2021 as part of the Page Experience Update. The metric will measure the time it takes from the user presses a key on their device and when the keystroke is registered in a browser. FID is part of Google’s efforts to …

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Optimizing JavaScript With Developers Using The PRI

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The Priority index rating (PRI) is used by developers to decide whether an asset should be deferred or inlined. Coupled with a ticket prioritization system, the PRI offers SEOs an opportunity to better engage with developers when it comes to optimizing JavaScript on a client’s website, and in theory with better collaboration will yield better …

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Improving Total Blocking Time

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TBT (total blocking time) is a metric found when optimising page load speeds. The TBT for a given page is calculated by adding up the time that is spent blocked (waiting for the network to catch up before proceeding) and the time that is spent loading. A TBT score of 0 means that there was …

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Travel Blog Ideas For Smaller Travel Companies

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A blog is a great way to show, not tell, what your company does. It can be a platform to share news and events, or simply to give travellers an insight into the world of travel. Whatever your goal, there are ways of writing compelling blog posts, ensuring that your blog is not just another …

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Dealing With Bot Spam In Google Analytics

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Anyone with a Google Analytics will likely be opening up to do their January reporting at the moment to find spikes in organic traffic, and in the keyword section some interesting bot related URLs. Examples being: trafficbot.live bot-traffic.icu bot-traffic.xyz trafficbot.life And if you go to these sites, you can get “free traffic”, and pay for …

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