You’ve probably heard of Schema.org and its potential to boost your SEO. But what exactly is Schema.org, and how do you use it? In short, Schema.org tells search engines what kind of content is on your website. It provides additional information to help them understand the meaning of the page, which can help the page …
Search intent describes the purpose of online search, as everyone who uses Google to search is looking for something. There are several questions to ask when considering search intent. Does the user want to buy something? Are they looking for a specific product or website? Do they want a question answered? Many searches are part …
Working on your SEO is great, especially when you achieve positive results. However, you also need to consider your site’s images and how you can optimise them effectively for SEO. Adding images to your blog or article will help readers better understand the content and create a visual appeal to your content. Images complementing text …
A burning question in SEO right now is whether or not AI and AI-generated content potentially spells “the end” for a large part of what it is that we SEO professionals do. In my opinion, the answer is no. AI-generated content is not yet at the point it can replace a large percentage of SEO …
There has been a lot of noise in the SEO community around AI and artificially generated content for some time, and the recent emergence of ChatGPT has added further fuel to the fire. Within the noise is a debate about whether or not AI content is bad and will be punished by Google. There’s even …
An FAQ page is a place on a website where commonly asked questions are answered. Having an FAQ page can be highly beneficial for your site because it demonstrates to users and search engines that you are actively trying to benefit the user. A well-written FAQ section is an excellent way to show your online …