Marketing Strategies For Small Travel Companies

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For any travel company to have a successful marketing campaign, you need a strategy that encompasses every aspect of the company. That means it should outline what marketing needs to be done on social media, in the blog content and offline promotions. There are several factors to consider when creating a marketing strategy. For example, …

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A Beginner’s Guide to SEO Redirects

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Redirects are a huge part of SEO, but when implemented incorrectly, they negatively impact user and crawler experiences across a website. For example, if a user or crawler is greeted with a 404 Not Found message instead of a redirect, this results in an uncompleted journey. Too many uncompleted journeys, and you could harm the …

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Machine Learning In Baidu & Yandex

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When it comes to machine learning and SEO, there have been a number of advancements in the past decade with Google getting a lot of publicity and praise for projects such as RankBrain, BERT, and SMITH. That being said, they are not the only search engine in the world making great strides in advancing machine …

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Salesforce Commerce Cloud Localization & Multisite Management

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When you’re operating in a global market, internationalization and localization are two key things to keep in mind. It’s important to make sure that your website is available in various languages and that it has the information people need according to their location. You also need to think about selling goods across different countries and …

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Why SaaS Marketing is Different

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SaaS Marketing is different from every other type of marketing. Whenever I speak at a conference with SaaS marketers and product owners present, the Q&A session usually includes a variation on this question: “How do I do marketing for my SaaS product?” The answer usually consists of platitudes like “be direct and to the point,” …

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