There has been a lot of noise in the SEO community around AI and artificially generated content for some time, and the recent emergence of ChatGPT has added further fuel to the fire. Within the noise is a debate about whether or not AI content is bad and will be punished by Google. There’s even …
An FAQ page is a place on a website where commonly asked questions are answered. Having an FAQ page can be highly beneficial for your site because it demonstrates to users and search engines that you are actively trying to benefit the user. A well-written FAQ section is an excellent way to show your online …
An essential part of driving sales and online visibility starts with a strong focus on your SEO. Ideally, you want your ecommerce product pages to appear on the first page of a user’s search results. Being on the first page makes you more likely to bring in those organic searches. This all sounds great, and …
There is a lot of debate surrounding marketing spending during a recession. Some business owners believe that it is necessary to slash marketing budgets in order to save money, while others believe that doing so will only lead to a decline in sales and revenue. As with most things, the truth lies somewhere in the …
Admittedly, SEO isn’t likely to be the highest priority channel for a restaurant when it comes to acquiring new diners, but it does have a crucial role to play. This is because SEO is not just about ranking on page one, it’s about having the right content ranking on page one, to satisfy a user …
Over the past year, more and more webmasters have been posting on Twitter and on Reddit that they’ve been having issues in having large portions of the websites they work on getting indexed. Anecdotally, since November 2021, I’ve also seen more and more indexing fluctuations across websites of all sizes – with the greater impacts …