There are several Schema.org types for hotels, motels, and chain hotels that enable you to standardize and optimize your data markups for search engines. By adding the correct Schema.org markups to your webpages, you can give search engines a better understanding of your content’s context, so they can more effectively display it in relevant search …
Search intent describes the purpose of online search, as everyone who uses Google to search is looking for something. There are several questions to ask when considering search intent. Does the user want to buy something? Are they looking for a specific product or website? Do they want a question answered? Many searches are part …
Working on your SEO is great, especially when you achieve positive results. However, you also need to consider your site’s images and how you can optimise them effectively for SEO. Adding images to your blog or article will help readers better understand the content and create a visual appeal to your content. Images complementing text …
A burning question in SEO right now is whether or not AI and AI-generated content potentially spells “the end” for a large part of what it is that we SEO professionals do. In my opinion, the answer is no. AI-generated content is not yet at the point it can replace a large percentage of SEO …
There has been a lot of noise in the SEO community around AI and artificially generated content for some time, and the recent emergence of ChatGPT has added further fuel to the fire. Within the noise is a debate about whether or not AI content is bad and will be punished by Google. There’s even …
An FAQ page is a place on a website where commonly asked questions are answered. Having an FAQ page can be highly beneficial for your site because it demonstrates to users and search engines that you are actively trying to benefit the user. A well-written FAQ section is an excellent way to show your online …