[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text]
It’s no secret that a hacked website is bad for SEO, and Google has taken some measures in the past to further incentivise sites to remain secure (flagging potentially hacked websites in search results and the push towards Https).
Google’s behaviour, as altruistic as it may sometimes seem, is predominantly lead by user behaviour, actions as well as a number of other external factors outside of their control.
An example of this is the mobile first index. Smartphones have vastly changed how users interact with the internet and websites, and behaviour began to move away from desktop devices towards mobiles (and tablets). The mobile first index is the latest update in a journey that began back in 2015 with mobilegeddon, which despite a number of warnings saw a number of websites lose out. The mobile friendly update was again updated in 2016, and other search engines such as Bing followed suit.
Following the WannaCry attack in 2017, Norton (by Symantec) embarked on a mass public marketing and advertising campaign, offering protection services.
The same can be said of the increased attention being paid globally to cyber security. As users our behaviour has changed considerably over the past decade, with an increasing number of daily actions being taken online.
This has been dictated by a number of innovations and consumer services, such as online banking, ecommerce apps and websites, even down to being able to do your grocery shopping without getting off the sofa.
“Google didn’t control or dictate the smartphone movement, it did however react.”
This is creating mountains of data, quintillions each day – the majority of which is noise, but a select percentage of this is useful, powerful data that could be used against us for exploitation or financial gain.
There have been a number of high profile cyber-attacks in the past 12-months, and the issues of data encryption, cyber vulnerabilities and social engineering have become a part of the mainstream.
The new General Data Protection Regulations coming into force in May 2018 will also force webmasters to take into account the implications of not having a secure website.