I’ve been featured in DeepCrawl’s Ultimate Guide To International SEO, both as a quoted contributor – and previous work from my Search Engine Journal articles included.
DeepCrawl’s Ultimate Guide To International SEO (a 50 page monolith of knowledge).
Also featured in the guide are SEO experts Aleyda Solis, Eoghan Henn, Gianluca Fiorelli, Bill Hunt, Glenn Gabe, Bastian Grimm, David Iwanov… And many more!
My quote from the International SEO guide:
There’s nothing more frustrating for users, and damaging to brand reputation than providing a negative user experience. The core function of hreflang is to make sure that the content you’ve optimised, translated, and invested in is shown to the right users, to provide the best brand and user experience possible.
Only once the unsung technical is working, will the marketing campaigns and creative messaging yield results for the business.