Digital marketing efforts often heavily invest in SEO and for a good reason. Over half of a business’s traffic is typically generated through organic search, making it crucial to optimize websites to capture this audience. This optimization can lead to increased traffic and, subsequently, more revenue. Understanding and accurately measuring the ROI (Return on Investment) …
The year 2023 stands as a remarkable milestone in the history of global travel, marking a period of vigorous recovery and innovation. Following the unprecedented setbacks of the COVID-19 pandemic, the travel industry has not only bounced back but has also begun reshaping the landscape of consumer travel experiences, meaning our travel SEO strategies also …
TLDR Google’s Navboost enhances search results for navigation queries using user click data, focusing on relevancy and user intent. Navboost tracks user clicks for up to 13 months to improve search accuracy, previously extending to 18 months before 2017. Websites with clear, well-structured navigation and user-friendly design benefit from Navboost, with Google emphasizing precise navigation …
Optimizing your brand’s online presence in China involves adapting to the unique SEO strategies suitable for the local market. This guide will explore effective methods to enhance your website’s visibility and ranking on Chinese search engines, taking into account the specific regulations and consumer preferences in Mainland China. Navigating SEO in the Chinese Market The …
The September 2023 Helpful Content Update has generated considerable discussion within the SEO community. Some believe the update has been “overly harsh,” unintentionally penalizing legitimate websites. This research was prompted by a Reddit thread in which a travel blogger, whose website is nine years old, reportedly lost 80% of their traffic overnight. Such a significant …
As a content creator, developing a content hub and spoke model can be an invaluable strategy to boost your search engine optimization (SEO) and improve the user experience. A hub and spoke model involves creating pillar content that acts as a central hub, with supporting content pieces radiating out from it like spokes on a …